Trade Marketing Executive job at ABInBev | Apply Now

Key Roles and Responsibilities:
• Define, quantify and segment the appropriate channel within the market, and then apply channel strategies accordingly

• Ongoing development, co-ordination and standardization of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
• Develop the IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions
• Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
• Develop, own and drive Cold Strategy
• Develop and own the definition of execution standards across all elements of the sales driver triangle
• Develop annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time
• Review activity and results; communicate changes and initiatives through regular CPF sessions
• Review, Track in-trade audit KPIs and communicate in-trade audit standards
• Build effective business partnerships with key customers
• Manage 3rd Party BTL agencies and ensure set standards are met at all times
• Implement appropriate controls to ensure transparency and accountability of expenditure

Key competencies and attributes:
• Ability to persuade and get results through managing diverse group
• Knowledge of all relevant legislative requirements
• Familiar with local market environments
• Good interpersonal skills / builds good relationships
• Ability to work under pressure
• Good verbal and written communication skills
• Passionate, self-starter
• Good self-management principles
• Ability to adapt to and implement change effectively
• Numeracy Skills – ability to work with detailed analysis
• Practical knowledge of market structures and consumer trends in Uganda
• Excellent management & leadership skills
• Process and Project management