​

Person Specification

Education, Training, Skills & Experience Qualifications

Qualifications Required

• Diploma or Advanced Certificates in Public Relations Management or related fields.

• Qualifications Preferred

• University Degree in Public Relations Management or related fields.

Experience

Experience Required

• Five years + experience in the public relations management field.

• Experience Preferred

• 7 years + experience in the public relations management field in the gaming or lottery industry

• Proven experience 7 + years in public relations, with a focus on winner communication and brand management.

• Strong writing skills with the ability to create compelling and accurate content.

• Excellent verbal communication skills for media interactions and winner engagements.

• Familiarity with social media platforms and content management tools.

• Crisis communication expertise and the ability to handle sensitive situations.

• Analytical mindset with the ability to interpret data and metrics.

• Attention to detail and the ability to manage multiple projects simultaneously.

• Team player with strong interpersonal skills and the ability to collaborate effectively.

• Knowledge of industry-standard PR tools and software.

• Knowledge

• Knowledge of the latest social media and digital media trends

• Proofreading and editing skills

• Knowledge of relevant software e.g. MS Office; publishing software; graphics and photo imaging software

• Social perceptiveness

  
  

Skills

• Problem-solving

• Planning and organizing

• Reporting

• Effective communication

• Oral- and written communication skills

Competencies

• Effective Communication

• Shares appropriate information with staff/ colleagues timeously.

• Promotes appropriate communication at all levels with various and diverse stakeholders.

• Creates and promotes an environment conducive to open and challenging discourse.

• Presents thoughts and ideas clearly and

• concisely appropriate to the receiver’s needs and expectations.

Persuasive

• Recognizes the target audiences underlying values and motives and tailors influencing strategy to address these.

• Makes different influential tactics, integrating these into coherent strategies appropriate to the audience.

• Influences others to ensure that the company's best interest is met.

• Professional Know-how Proactively tries to acquire new knowledge in their field and beyond.

• Utilizes an extensive network of contacts to remain in touch with trends in the field.

• Acts as an interface, evaluating and facilitating the transfer of learning.

Problem Solving and Decision Making

• Anticipates or recognizes the existence of a problem.

• Identifies the true nature of a problem by analyzing its component parts.

• Uses all available reference systems to locate and obtain relevant information.

• Integrates previously learned and externally obtained information to generate a variety of high-quality alternative approaches to the problem weighing up the strengths and weaknesses, costs and benefits, and short and long-term consequences of each approach

Team Work

• Recognizes the role of the team within the organization and how the team contributes to attaining organizational goals.

• Recognizes team members’ needs and provides emotional and tangible support as required.

• Establishes a friendly atmosphere within the team to generate morale and cooperation

• Presentation Skills

• Employs various presentation techniques and tailors these to the message being communicated.

• Presents information understandably. Logical and appropriate to the target audience.

• Generates excitement and interest among the target audience for the presented information.

• Does not appear uncomfortable or nervous at all, even when presenting to a large audience