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New Category Lead job at Coca-Cola Beverages Africa (CCBA) | Apply Now
Kampala, Uganda
Full Time
Are you looking for administrative jobs in Uganda 2025 today? then you might be interested in New Category Lead job at Coca-Cola Beverages Africa (CCBA)
About the Organisation
Coca-Cola Beverages Africa (CCBA), established in 2016 through the merger of SABMiller's and Gutsche Family Investments' African bottling operations with The Coca-Cola Company, is the continent's largest Coca-Cola bottler and the eighth largest globally by revenue. Serving 12 countries—including South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Ghana, Mayotte, the Comoros, Botswana, Zambia, Eswatini, Malawi, and Lesotho—CCBA accounts for approximately 40% of all Coca-Cola volumes sold in Africa.
Employing over 18,000 people across more than 42 bottling plants, the company offers a diverse range of beverage brands, including sparkling soft drinks, juices, energy drinks, and water, tailored to local tastes and preferences. CCBA's mission is to refresh Africa every day and make the continent a better place for all, guided by core values of integrity, accountability, passion, and collaboration.
The company actively engages in corporate social responsibility initiatives focused on environmental sustainability, community development, and promoting healthy living. For more information, visit their official website at www.ccbagroup.com.
Job Title
New Category Lead job at Coca-Cola Beverages Africa (CCBA)
Coca-Cola Beverages Africa (CCBA)
Job Description
Job Title: New Category Lead
Organisation: Coca-Cola Beverages Africa (CCBA)
Duty Station: Kampala, Uganda
The role will contribute to CCBU vision by developing and executing marketing strategies to drive growth, profitability and market uptake of new products. The New Category Lead will work closely with cross-functional teams in the NPD process.
Duties, Roles and Responsibilities
Conduct market research, analyze industry trends, and identify potential for new products.
Create and implement business plans, sales strategies, and marketing initiatives to drive new products growth.
Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for
local market demands and shopper preferences
Analyze market trends, competitor activity, and customer needs to identify opportunities.
Collaborate with cross-functional teams to develop marketing plans and promotions
Negotiate sales agreements, pricing, and promotions for new products.
Ensure customer satisfaction and resolve any issues or concerns related to new products.
Provide regular sales reports and updates to management on new products.
Develop and execute marketing plans and promotions to drive sales and increase brand awareness for new products.
Collaborate with marketing teams to develop marketing materials and campaigns.
Analyze, evaluate, and communicate the new category performance across channels and customers.
Generate promotional execution strategies to support new categories sales and increase uptake.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related discipline.
Added advantage: Relevant postgraduate qualifications.
Experience
Recruitment services
Minimum requirement: 8 years relevant experience in FMCG sales, or/and marketing
Strong understanding of the macro business environment
In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
Proven experience channel development
Competencies
Decisiveness and Risk Judgment
Strong service and work ethic
Planning and organizing ability
Good interpersonal skills and ability to build networks and relationships.
Initiative and self-driven
Good communicator
Superior report writing and presentation
How to Apply
All suitably qualified and interested applicants should apply online at the APPLY Button below.
Deadline: 23th April 2025
