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National Advocacy Manager job at Diageo | Apply Now
Kampala, Uganda
Full-time
Are you looking for Administrative jobs in Uganda 2024? If yes, then you might be interested in National Advocacy Manager job at Diageo
Diageo PLC is a global leader in the alcoholic beverages industry, with a mission to celebrate life every day, everywhere, by providing consumers with high-quality products that bring people together. Renowned for its portfolio of iconic brands such as Johnnie Walker, Guinness, and Tanqueray, Diageo has built a stellar reputation for innovation, craftsmanship, and sustainability, earning recognition as a leader in its sector.
The company fosters a dynamic and inclusive work culture, valuing diversity, creativity, and collaboration, offering its employees opportunities for growth, development, and well-being through flexible work arrangements and comprehensive support. With a history dating back to 1997, Diageo evolved from the merger of several leading drinks companies and has since expanded its global presence, adapting to changing consumer preferences and trends.
Innovation is at the core of Diageo’s business model, from developing new products to utilizing advanced technologies, while focusing on sustainability through efforts such as reducing carbon emissions and promoting responsible drinking. With a strong global reach, Diageo operates in over 180 countries and continues to grow through strategic acquisitions and market expansion. The company’s core values—passion, integrity, and respect for people—guide its operations, while its commitment to corporate social responsibility (CSR) includes a focus on environmental sustainability, supporting local communities, and fostering inclusive economic development. For more information, visit www.diageo.com.
National Advocacy Manager job at Diageo
Diageo PLC
To build capability for total spirits in Uganda by developing a Brand Ambassador team whilst helping to upskill current sales/distributor teams already on the ground.
This role will be the head of training for spirits in the market and leading the capability drive across internal and external staff on Diageo Brand Ambassadors (DBA), Business of Bars and the World Class program. This role will lead the capability of each Brand Ambassador (BA) team and internal staff including both On and off Trade across the country.
There is a need to improve the execution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador Team will be pivotal in not only ensuring our Trend Leading Account (TLA) & Regional leading Account (RLA) are serviced to a level where 365 essentials drive a constant turnover of our brands.
Leader in spirits knowledge in the company.
Deep understanding of what is important to Reserve Luxury Portfolio customers and uses this insight to execute activation plans that delight and influence the customer and their consumers.
Ability to identify emerging trends & insights.
Tenacious in translating this knowledge into commercial actions quickly.
Expert category Knowledge across Spirits and competitor sets (highly recommended on most relevant in local luxury arena) with experience in process, ingredients & provenance
Passion for luxury drinks and non-drinks brands, our customers & our consumers.
Being a top-level consultant to the drinks industry is critical to this role.
Ability to develop strong relationships with trade partners, especially through leveraging credibility vs. being seen as a brand salesperson.
Ability to work cross functionally.
Inspires consumers, customers and trade to advocate Reserve brands.
In conjunction with the brand manager identifies, develops and manages local marketing activities including locally based brand opportunities.
Delivers special events in a way which provides positive experiences for our consumers and customers.
Organizes and co-ordinates launch activity and promotions in line with brand guidelines.
Acts as the face of the brands and Diageo – proud of what you do
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SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Post-secondary education in Business/related area (University degree will be an added advantage)
Excellent knowledge of the drinks and non-drinks luxury goods sector
Proven passion to live life of the luxury sector and bring our brands to life
Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff
Outstanding and proven presentation skills
Must possess excellent mixology skills with a solid Spirits knowledge
Proven training ability, persuasive selling skills, passion for wine and the high-end drinks business, with respect to customers and consumers
Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights
Good informal relationships with drinks, culinary and lifestyle journalists an asset
In depth knowledge of the on-trade business from a bar background essential
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
