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Kampala, Uganda

Full-time

Deadline: 

5 Jan 2024

About the Organisation

Population Services International (PSI) is a globally recognized non-profit organization dedicated to improving the health and well-being of people in developing countries. Established in 1970, PSI leverages innovative approaches to deliver high-quality health services and products to underserved populations. The organization's work spans various health areas, including reproductive health, HIV/AIDS prevention and treatment, malaria control, maternal and child health, and sanitation.

PSI is known for its market-driven approach to health interventions, employing social marketing techniques to promote healthy behaviors and increase the accessibility and affordability of health products. By partnering with governments, private sector companies, and other non-governmental organizations, PSI is able to scale its impact and reach millions of individuals in need.

One of PSI's key strengths is its commitment to evidence-based programming. The organization conducts rigorous research and uses data to design, implement, and evaluate its interventions, ensuring they are effective and responsive to the needs of the communities they serve. PSI's ability to adapt and innovate has led to the development of numerous successful programs that have significantly improved health outcomes in various regions.

PSI's focus on sustainability and local capacity-building ensures that its initiatives have a lasting impact. The organization works closely with local partners to strengthen health systems and empower communities to take ownership of their health. This approach not only enhances the effectiveness of its programs but also fosters resilience and self-reliance among the populations it serves.

Job Title

Marketing and Brand Manager job at PSI Uganda

Population Services International (PSI)

Job Description

The Marketing and Product Brand Manager will play a crucial role in developing and executing marketing strategies to promote Viya Health's products and enhance brand visibility. This position requires a creative and strategic thinker with a deep understanding of digital marketing and a proven track record in building and managing successful product brands.

Duties and Responsibilities

KEY DUTIES & RESPONSIBILITIES

Brand Development:

  • Develop and implement comprehensive brand strategies to enhance the visibility and market presence of Viya Health products.

  • Create and maintain a consistent brand identity across all marketing channels.

  • Digital Marketing:

  • Leverage digital marketing channels, including social media, email marketing, and SEO, to drive brand awareness and product sales.

  • Develop and execute online campaigns to reach target audiences effectively.

  • Product Marketing:

  • Plan and execute product launches, including the development of marketing collateral, product positioning, and messaging.

  • Conduct market research to identify consumer needs and trends, informing product development and marketing strategies.

  • Content Creation:

  • Create engaging and relevant content for digital platforms, including social media, blogs, and other online channels.

  • Collaborate with internal teams and external partners to generate compelling and informative content.

  • Analytics and Reporting:

  • Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.

  • Provide regular reports and insights to leadership on marketing performance and areas for improvement.

  • Brand and marketing strategy development

  • Market Research:

  • Conduct thorough market research and analysis to identify emerging trends, competitive threats, and growth opportunities.

  • Budget Management:

  • Work closely with the finance team to develop and manage revenue budgets, forecasts, and performance metrics and implement cost-effective measures to maximize profitability.

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SERVICES

COMMERCIAL

SERVICES

INDUSTRIAL

SERVICES

RESIDENTIAL

SERVICES

COMMERCIAL

SERVICES

INDUSTRIAL

SERVICES

RESIDENTIAL

SERVICES

COMMERCIAL

SERVICES

COMMERCIAL

SERVICES

COMMERCIAL

SERVICES

COMMERCIAL

SERVICES

INDUSTRIAL

SERVICES

RESIDENTIAL

Qualifications and Competencies

REQUIREMENTS

  • Bachelor’s degree in marketing, Business Administration, or a related field.

  • 4 years of experience in product marketing and brand management, with a focus on digital marketing.

  • Proven track record of successfully launching and managing product brands in the digital space.

  • Strong analytical skills and proficiency in using analytics tools to measure campaign performance.

  • Digital marketing expertise, including SEO, social media, email marketing, and online advertising.

  • Creative thinking and the ability to develop innovative and impactful marketing campaigns.

  • Strong project management skills, with the ability to manage multiple projects simultaneously.

  • Excellent written and verbal communication skills.

  • Strong understanding of market trends, consumer behavior, and digital marketing.

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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