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Research and analyse the local market to understand key business drivers, influencers, and competitor activity.

Identify sales gaps and implements remedial action plans.

Build up a sufficient network with product and segment owners to support and establish points of contact for all new leads referred in the country.

Develop and implement business attraction plans for personal solutions, including analysing market potential.

Monitor performance (sales against targets) of acquired clients by tracking all record

Conduct competitor analysis as input into strategies and plans to counteract competitors' EVB strategies.

Drive achievement of sales, risk and credit objectives within own portfolio.

Manage expenses against set targets.