Share this Job
Display and Paid Social Marketing Specialist job at UnitedHealth Group | Apply Now
Are you looking for Marketing jobs in USA 2024 today? then you might be interested in Display and Paid Social Marketing Specialist job at UnitedHealth Group
Minnetonka, MN, USA
Full Time/100% Remote
About the Organisation
UnitedHealth Group is a healthcare and well-being company focused on improving health outcomes for millions of people. The company leads a connected team of 340,000 professionals worldwide whose contributions help make healthcare better for all by powering the UnitedHealth Group enterprise, which includes UnitedHealthcare and Optum. As part of its dedication to improving the lives of others, UnitedHealth Group strives to provide people with jobs they’re passionate about, along with professional development opportunities and benefits, as eligible, to support their health and well-being. The company is also committed to using its collective power to make a positive impact on its communities. These efforts align with UnitedHealth Group's motto of “Caring. Connecting. Growing together." A flexible employer, UnitedHealth Group promotes a healthy work-life balance, with half of its jobs being remote-friendly. Along with hybrid to 100% remote opportunities, the company has enabled part-time, flexible schedule, and temporary jobs in medical & health and other fields.
UnitedHealth Group provides health insurance coverage and benefits services to consumers and clients in all 50 U.S. states and in 120+ countries around the world. A leader in helping consumers lead healthier lives and in improving the healthcare system, the company invests around $3 billion annually in technology and innovation, each year processing more than 600 billion digital transactions. UnitedHealth Group has been named to Diversity MBA magazine's list of the Best Places for Women and Diverse Managers to Work, as well as lists of the Top 100 Military-Friendly Employers and Fortune magazine's World’s Most Admired Companies.
Headquarters: Minneapolis, Minnesota
Website: https://www.unitedhealthgroup.com/
Job Title
Display and Paid Social Marketing Specialist job at UnitedHealth Group
UnitedHealth Group
Job Description
The Display and Paid Social Marketing Specialist will be responsible for the planning and execution of display and paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Duties, Roles and Responsibilities
Primary Responsibilities:
Assist digital team members with the development of display and paid social campaign strategy
Assist with daily campaign optimization, testing, tracking and performance measurement
Work with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
Manage creative development and approval process
Develop reporting and key insights on campaign performance
Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Required Qualifications:
4+ years hands-on programmatic and/or paid social experience within either client, agency, agency trading desk or programmatic technology organizations
2+ years of managing B2B accounts with understanding of B2B audience activations
Advanced tracking and analytics knowledge
Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
Experience with data visualization and reporting tools
Experience with CRM audience activation platforms
Preferred Qualifications:
Financial services, insurance and/or technology experience
Experience with Adobe Analytics
Experience in DOMO and/or Tableau
Experience in LiveRamp
Experience with LinkedIn Ad campaigns
Skills and Experience:
Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
Constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
Passionate about results, achieving goals and communicating successes
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
Highly analytical with advanced problem-solving skills and excellent attention to detail
Experience in managing complex media projects across multiple stakeholder groups
Understanding of digital direct-response marketing tactics and best practices
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
How to Apply
APPLICATIONS FOR THIS POSITION MUST BE ONLINE
Click the "Apply Button" Below to submit your Application
Related Jobs
.png)
.png)
