Direct Sales Account Executive job at Primedia Recruiter | Apply Now

Key outputs/accountability

• Knowledge of own and client’s brands and products, as well as the broader media industry

• To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors

• To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs

• To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries

• To embrace social media and digital innovations and understand how they integrate with media and marketing

• Active selling and prospecting for new business

• To proactively, consistently source new clients for our radio stations

• To evaluate sales prospects and qualify them for their suitability for radio

• To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval

• To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified

• To achieve sales targets set by the Head of Direct Sales Manager and GM of sales

• Service delivery and professionalism

• To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands

• To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict

• To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders

• To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome

• To build rapport and show case the stations’ brands by entertaining clients as and when required.

• To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution

• Meet minimum Monthly, quarterly and Annual set targets