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Key Roles and responsibilities

• Plans, directs and coordinates the marketing of the organization’s products in the given area by performing the following duties personally:

• Develop and manage the area’s marketing strategy and business plan

• Achieves sales volume objectives as per pre-set targets.

• Achieves gross margin objectives as per pre-set targets.

• Implements strategic plans for the areas’ commercial sales and marketing by monitoring and ensuring achievement of area business plan objectives, identifying area market trends and new business opportunities.

• Develop and execute the area’s marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of the company products and services in the assigned area.

• Researches, analyzes, and monitors financial, technological, and demographic factors so that the area’s market opportunities are capitalized on and the effects of competitive activity minimized.

• Prepares marketing activity reports for the Marketing Manager.

• Adopts the company to the changing business environment by establishing capable change and pioneering inter-culture.

• Identifies, qualifies, and secures business opportunities by cultivating and maintaining mutually beneficial business relationships with current and potential clients.

• Monitors competitor activity and performance.

• Any other assignment as may be directed by the Marketing Manager.