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Channel Marketing Manager job at Lyra Health | Apply Now
Remote, OR, USA
Full Time
Are you looking for Remote Marketing and Sales jobs in 2025 today? then you might be interested in Channel Marketing Manager job at Lyra Health
About the Organisation
Lyra Health is revolutionizing mental health care through innovative technology combined with a human touch. Lyra partners with leading companies like Morgan Stanley, Uber, and Amgen to offer employees and their families high-quality mental health services. Serving nearly 20 million people globally, Lyra’s digital platform and expansive provider network deliver effective care quickly. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra Health has secured over $900 million in funding.
Job Title
Channel Marketing Manager job at Lyra Health
Lyra Health
Job Description
The Channel Marketing Manager will build and manage scalable channel marketing programs, develop multi-channel campaigns, create co-branded marketing materials, and oversee partner communications. They will serve as a strategic marketing advisor to internal teams and external partners, manage partner enablement, and ensure robust program performance analytics and optimization. This position collaborates cross-functionally across departments and external vendors to ensure smooth marketing program execution. The role requires strong B2B marketing experience, deep understanding of digital and content marketing, and exceptional project management skills.
Duties, Roles and Responsibilities
Build and manage scalable channel marketing programs aligned with growth goals.
Develop and lead multi-channel, co-branded campaigns and manage associated creative development.
Collaborate with internal teams to create partner marketing materials (presentations, emails, social media content, landing pages).
Manage effective partner communications for promotions, product launches, and events.
Serve as a strategic advisor to partners, providing marketing guidance and best practices.
Maintain partner marketing portals with updated resources and tools.
Build strong relationships with partner marketing teams and manage marketing performance reviews.
Develop KPIs and analyze marketing-influenced pipeline metrics.
Recommend tactics to optimize program ROI and engagement.
Work cross-functionally with Product Marketing, Digital, Events, Sales, and Creative teams.
Engage and manage external vendors and agencies as necessary.
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SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in B2B marketing, preferably with experience in channel, partner, or alliance marketing.
Strong understanding of demand generation, digital strategy, and content marketing.
Excellent verbal and written communication skills, with a strong attention to detail.
Proficient in CRM platforms like Salesforce or HubSpot, and analytics tools such as Google Analytics and Tableau.
Exceptional project management skills and ability to work in a fast-paced environment.
Compensation and Benefits:
Salary range: $95,000 - $146,000 annually (based on skills, qualifications, experience, and location).
Discretionary bonus eligibility.
Comprehensive healthcare coverage (medical, dental, vision, FSA/HSA, life, and disability insurances).
Access to Lyra’s coaching and therapy services.
Equity through discretionary restricted stock units.
Competitive paid time off policies.
Paid parental leave.
401K retirement benefits.
Monthly tech allowance.
Various employee well-being perks and activities.
How to Apply
ONLINE APPLICATION ONLY!
Interested candidates are advised that applications for this position must be submitted online. To apply please click the “Apply” button below.
