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Kampala, Uganda

Full-time

Deadline: 

November 9, 2023 at 9:00:00 AM

About the Organisation

Coca-Cola Beverages Africa is a company that was formed in 2014 from the merger of SABMiller plc, The Coca-Cola Company and Gutsche Family Investments beverage bottling operations in Southern and East Africa.

Job Title

Channel and Trade Marketing Specialist job at Coca-Cola Beverages Uganda

Job Description

The role will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Duties and Responsibilities

Key Duties & Responsibilities

  • Develop and execute Regional Channel & Trade Marketing Plans in the country.

  • Deliver superior brand activation, shopper and channel strategies and plans.

  • Generate promotional execution strategies to support sales and maximize revenue growth at regional level.

  • Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.

  • Develop trade marketing tools and equipment to support sales teams by category by region.

  • Execute short and long-term revenue growth strategies for local customers.

  • Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.

  • Develop Key Customer Service Drivers to enable revenue growth and margin expansion.

  • Analyze, evaluate and communicate the category performance across channels and customers.

  • Responsible for the co-ordination of POS materials

  • Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning.

  • Supports Channel Development Manager in Direct Marketing Expenditure.

Qualifications and Competencies

Skills, Experience & Education

Qualifications

  • Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.

  • Added advantage: Relevant postgraduate qualifications.

  • Experience

  • Minimum requirement: 5-6 years relevant experience in FMCG sales, or/and marketing

  • Strong understanding of the macro business environment

  • In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment

  • Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research

  • Proven experience channel development


Competencies

  • Think on feet and act with speed.

  • Decisiveness and Risk Judgment

  • Strong service and work ethic

  • Planning and organizing ability

  • Good interpersonal skills and ability to build networks and relationships.

  • General Persons with disability are encouraged to apply.

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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