Share this Job
Kampala, Uganda
Full-time
About the Organisation
Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottler in Africa and the eighth largest in the world by revenue. Established in 2016, CCBA serves over 14 countries across the continent, reaching more than 300 million consumers. An interesting aspect of CCBA is its commitment to sustainability and community development. The company has made significant strides in water stewardship, aiming to replenish more water than it uses in its operations. CCBA is also heavily invested in local economies, supporting small businesses and entrepreneurs through various initiatives, including training and funding programs. Their efforts not only enhance their business but also contribute to the overall socio-economic growth of the regions they serve.
Job Title
Channel and Trade Marketing Specialist job at Coca-Cola Beverages Uganda
Coca-Cola Beverages Africa
Job Description
The role will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.
Duties and Responsibilities
Key Duties & Responsibilities
Develop and execute Regional Channel & Trade Marketing Plans in the country.
Deliver superior brand activation, shopper and channel strategies and plans.
Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
Develop trade marketing tools and equipment to support sales teams by category by region.
Execute short and long-term revenue growth strategies for local customers.
Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
Analyze, evaluate and communicate the category performance across channels and customers.
Responsible for the co-ordination of POS materials
Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning.
Supports Channel Development Manager in Direct Marketing Expenditure.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications and Competencies
Skills, Experience & Education
Qualifications
Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.
Added advantage: Relevant postgraduate qualifications.
Experience
Minimum requirement: 5-6 years relevant experience in FMCG sales, or/and marketing
Strong understanding of the macro business environment
In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
Proven experience channel development
Competencies
Think on feet and act with speed.
Decisiveness and Risk Judgment
Strong service and work ethic
Planning and organizing ability
Good interpersonal skills and ability to build networks and relationships.
General Persons with disability are encouraged to apply.
How to Apply
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
Related Jobs
.png)
.png)
%20(1).jpg)