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Brand & Marketing Manager job at Postbank | Apply Now

Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Brand & Marketing Manager job at Postbank Uganda

Kampala, Uganda

Full-time

Deadline: 

March 15, 2024 at 2:00:00 PM

About the Organisation

PostBank Uganda is a commercial bank in Uganda, licensed and supervised by the Bank of Uganda, the country's central bank and national banking regulator.

PRO CV

Job Title

Brand & Marketing Manager job at Postbank Uganda

Job Description

This position is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager
will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.

Duties and Responsibilities

  • Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.

  • Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.

  • Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.

  • Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.

  • Drive new ideas and day to day marketing department operations.

  • Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.

  • Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.

  • Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

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Qualifications and Competencies

  • Strong communication skills (oral and written)

  • Self-organization and task effectiveness

  • Planning and coordination skills

  • Customer centricity and a passion for the PBU brand

  • Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.

  • Ability to work under pressure in a fast-paced environment.

  • Bachelor’s degree in marketing, Business or a related field

  • Post Graduate qualifications is an added advantage.

  • Professional qualifications in CIM/ CIPR are an added advantage.

  • At least 7 years’ experience in marketing, with experience in leading teams.

  • Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.

  • Knowledge of the Bank’s business model, its strategy and all of its products and services.

  • Good sense of customer behaviour and solid grasp and interpretation of the market environment.

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How to Apply

Cover letter, Detailed CV, and Copies of academic documents all as one file.
• Online applications addressed to Chief Human Resources Officer, PostBank Uganda.
• Send application to hr@postbank.co.ug with job title as subject.
• Only shortlisted candidates will be contacted.

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